Starting Over Again (film)

Starting Over Again is a Filipino romantic comedy film directed by Olivia M. Lamasan, starring Piolo Pascual and Toni Gonzaga. It was produced and distributed by Star Cinema as part of its 20th anniversary. It officially premiered in the Philippines on February 12, 2014.

Development began eight months prior the release date with a working title of Unlove You. The film was written by Carmi Raymundo who was behind some of Star Cinema films like It Takes a Man and a Woman released in 2013, and Bride for Rent released in January 2014. According to Raymundo, her vision of the film was to stray away from traditional Filipino love stories which are already too mainstream in the Philippine market so the film was created with an aim to tell a love story with a twist. The film was directed and produced by Olivia Lamasan, the woman behind successful films such as Madrasta 1996, Minsan, Minahal Kita 2000, Milan 2004, In My Life 2009, In the Name of Love 2011 and The Mistress 2012. According to Lamasan, the film was about a lover wishing for a second chance. Despite being the head of ABSCBNs creative department, Lamasan was told to do a film that would fit Pascual to make their reunion worth it since they havent done any projects for the last decade. The film also served as a reunion not only with Pascual and Lamasan, but for the lead actor and actress as well. Their first collaboration wasyears ago in a soda commercial. In an article by Crispina MartinezBelen of the Manila Bulletin, it was stated that Malou Santos personally chose Gonzaga to portray the lead role.The Starting Over Again red carpet premiere in the Philippines was attended by its principal cast members at the SM Megamall on February 10, 2014. The film was then commercially screened on February 12, 2014. The film also had a North American premiere held at the Fox Theatre in Redwood City, California, United States on February 15, 2014. It was later released commercially starting Februarytoin the United States, Februaryto Marchin Canada, Marchin Australia and the Middle East, specifically in Dubai, Qatar and Bahrain. ........

Source: Wikipedia